Nearly 20% of us now rely on the value of social networks to meet new people and maintain relationships. Is this a worrying statistic or simply just an evitable shift as more activity moves online?
Many reasons could have caused this:
Increase in social network sites and forums
Sophistication of digital 3D social spaces such as second life and lively
Credit Crunch curbing consumer spending in social environments
Rise in living costs
Change in online surfing attitude and behaviour
Lack of confidence to meet people face to face
Geographical barriers due to increased mobility
Smoking ban driving people out the pubs and public places
But what will this do for society? Will we all become introvert computer nerds, scared to go outside because god forbid we may have to interact with humans rather than our keyboards!
I admit this may be taking a bit too far but I have started to row concern after reading an article in the metro reporting than a third the residents of aptly named Barking depend on their internet connection for a social life! (according to a poll anyway so there is hope that statistics can be wrong)
So what does this mean for brands? If more of our interactions are going online, brands need to follow. I would of thought raises the hope for them to be accepted by consumersas friends and interacting with them if people are spending more time on the net, more time doing shopping online and more willing to talk to strangers.
Having an online prescence in therefore more important than ever as you no doubt already know.
Persona offer excellent online marketing, branding, web design and development for anyone who is looking to improve their online profitability.