Are we really interested in networking and interacting with others on sites such as facebook, myspace and bebo or are they just used as another chance to showcase individual's credentials; their success in work or socially, boast how many friends they have or how much fun they're having.
Many friends of mine on social networks seem to be adding people they don't even know under the pretense that they are their friend just to boost their number of contacts. These are often the same people that spend mindless hours trying to come up with witty status and upload every photo they've ever taken yet most don't actually have any wall posting activity. They don't actually talk to people on these sites.
Many have admited to me, their main use of sites such as facebook is to keep track of others activities hense the pet names stalkbook, or facestalk among others.
It would seem therefore that we are not interested in creating new dialogues, we have simply found a new way to be nosey and fuel gossip. There therfore may be less scope for marketers than they first anticipated if this is users' sole agenda.
Unless they can tap into this lust for gossip and snooping possibly by either aiding this process or making themselves the subject of the gossip, at the same time therfore stirring interest in the brand and a pulling power to their url in future for updates. Constant updating must however be maintained. Something which many companies seem to lack, unjderstandable however as it can be very time consuming.