My million spaces.com

The online world has gone a little bit mad. All morning I've been browsing the net and asked to sign in, sign up and make a profile no less than 8 times.

All I wanted to do was engage in a little light entertainment and comment on a stupid video I'd seem on stupidvideos.com but found I had to sign up, enter my details, create a profile, invite my friends, load my videos, upload pictures,Is there a site out there offering content that doesn't ask you first to sign up enter your details and create a profile. It all seems very time consuming. Is there a reason why we can't have one login, one username, one password and one profile that can be used for everything.

Its great that companies have woken up to the opportunities of data capturing and social networks but it does seem to have become a bit ridiculous. Has everyone just jumped on the band wagon? It will be interesting to see how long these last.

Will there be a user backlash in the wake, where people get sick of trying to keep up with all their networks, passwords and blogs and call for one universal network? or do we like these small niches where we can decompartmentalise our life and interests. I suppose it relates to the postmodernism whereby consumers enjoy being playful with their identity and roles in society.

It does raise a scary thought though. One that brings us back to initial worries of communicating over an annoymous interface. People we talk to aren't necessary who we think they are so therefore are these networks that we set up resting on lies? Perhaps for the minority but lets not get too paranoid.